Love Food Hate Waste

It’s a hidden scandal that costs New Zealand $872 million a year, with the burden in Hawke’s Bay alone totalling nearly $33 million ($563 per household).

The scandal is household food wastage, and everyone has a part to play in slashing its huge financial and environmental toll. The ‘Love Food, Hate Waste’ campaign aims to help you prevent food wastage.

You can also follow the campaign on Facebook and Twitter.

Did you know?

  • Globally the UN Environmental Programme estimates that a third of the food produced for human consumption is wasted.
  • In New Zealand, we throw away more than 122,500 tonnes of food a year, enough to feed almost 263,000 people. New Zealanders spend $872 million a year on food that will be thrown away uneaten.
  • The average Kiwi household sends 79kg of edible food a year to landfills.
  • Reducing this food waste would have the same effect as reducing CO2 emissions by just under 326,000 tonnes – equivalent to planting 130,390 trees or taking more than 118,000 cars off the road for a year.
  • The food wastage figures are based on national research that included surveying 1365 people, examining the contents of nearly 1400 household rubbish bins and giving 100 families a diary to record their food consumption and disposal for a week.

Kiwi's throw out a lot of food

  • The Love Food Hate Waste campaign is being run by local councils across the country and all four Hawke’s Bay Councils are involved.
  • Similar campaigns overseas have resulted in significant reductions in food sent to landfill – by 18% in the UK. Such a reduction in New Zealand would see 46,600 tonnes diverted from landfills annually.

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